What is the purpose of qualitative research in sociology?

What is the purpose of qualitative research in sociology?

• A. To test hypotheses using numerical data
• B. To gain an in-depth understanding of social phenomena through non-numerical data
• C. To establish causal relationships between variables
• D. To analyze large datasets for trends

Answer: (B)

Qualitative research in sociology focuses on gaining an in-depth understanding of social phenomena, which sets it apart from other research methods that rely on numerical data. This approach often involves collecting non-numerical data through methods such as interviews, focus groups, and participant observation. The richness of qualitative data allows sociologists to explore complex social contexts, human behavior, and the meanings that individuals attach to their experiences. By emphasizing the subjective aspects of social life, qualitative research provides valuable insights that help depict the nuances of social interactions, identity, culture, and community dynamics. Thus, the methodology is particularly effective for exploring how people understand their world and the social meanings behind their actions, beliefs, and relationships.

Qualitative research in sociology focuses on gaining an in-depth understanding of social phenomena, which sets it apart from other research methods that rely on numerical data. This approach often involves collecting non-numerical data through methods such as interviews, focus groups, and participant observation. The richness of qualitative data allows sociologists to explore complex social contexts, human behavior, and the meanings that individuals attach to their experiences. By emphasizing the subjective aspects of social life, qualitative research provides valuable insights that help depict the nuances of social interactions, identity, culture, and community dynamics. Thus, the methodology is particularly effective for exploring how people understand their world and the social meanings behind their actions, beliefs, and relationships.